W / BUSINESS / on air



Many people dream of starting their own business, but how can you find an idea that will be successful? If your dreams of running your own business are frustrated by the notion that you have to come up with a brilliant new idea, think again. The key is to come up with a business concept that is relevant in today's market to meet customers' needs. The majority of successful new businesses are based on existing ideas, products or services with maybe a tweak or improvement in the offering, thereby creating its appeal in the current market. Join the conversation right here on season (2).



A person with passion typically exudes confidence, and confidence creates value for themselves and others by leading the way, not showing the way," so professionals who are confident are great leaders and earn the respect and confidence of others.

Passion creates excitement. Excitement is something that can be shared and creates organized value, not disarray. "Professionals who are excited create enthusiasm in their teams and with others, and are viewed as great supporters." This contributes to their success, as well.

Passion is contagious. When you're passionate, you make those around you feel excited — and everyone wins. "A person who exudes passion creates group dynamics and value, not dissension. Professionals who are passionate maximize the energy of the team and are viewed as great mentors," New segments, coming soon on WST Season (2). 


business Insight- WST, On demand

Women are leaving management positions in America at a faster rate than in previous decades. It is estimated that more than 85% of the $12 trillion + will be generated by women entrepreneurs. Women business leaders are leaving corporate careers to start their own businesses, resulting in the loss of talented corporate women leaders.

In general, women entrepreneurs recognized the need to have knowledge and confidence, invest in employee education, make strategic choices to influence financial position, and believe that barriers only exist if allowed. In summary, 40 entrepreneurs who participated in this research study indicated that their success is attributed to having established credibility, a proven record, and a strong reputation for performance.